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Office Of The Mayor
Thomas M. McMahon


Mayor’s Report To City Council
June 11th, 2007

Public Safety:


Vehicle Theft Prevention

Our first Greater Reading VIN etching program took place on Saturday May 19 at the Fairgrounds Square Mall. We did VIN etching on about 150 vehicles and most also enrolled in the HEAT decal program (Help Eliminate Auto Theft), administered by the Reading Police Department. The program was successful and we expect to repeat it again in the fall.

My thanks to the Pennsylvania State Police, Muhlenberg Township Police officers, volunteers from various insurance companies and the Pennsylvania Auto Theft Prevention Authority. (ATPA) for making it a successful day.


Graffiti Removal

We have now completed three sessions of the coordinated graffiti removal team. Clean ups happen every other Saturday morning in selected parts of the city for this trial period and we hope to make this a permanent effort.

Participants include our Public Works Department, the city solid waste coordinator, along with county community service workers.

I want to again remind the public that they need to report graffiti by calling into our citizens services center at 1-877-727-3234 (1-877- PAREADING). Our public works department continues to remove smaller instances of graffiti, and we encourage homeowners and business owners to help by removing graffiti as soon as it appears.


Crime Reduction Efforts

The month of May showed a continuing trend in reduction of violent crime in the city and we will have a six-month report for council in July. Work continues on getting the RFP for the camera system in place for implementation scheduled in the later part of this year.

I want to publicly thank the mayors of Allentown, Lancaster and Scranton for their advice as they are somewhat ahead of us in this effort. We will be sharing experiences with each other as well as best practices as we all continue to fight crime in our cities.

I also want to thank the owners of the convenience store on Perkiomen Ave who installed security cameras following a visit there that Councilwoman Hinnershitz and I did two years ago. They were able to provide us with details surrounding an incident that occurred there at the end of May which resulted in a stabbing. It is one more example of the way business and citizens can work together with the city to share information and make the city safer.

Chief Heim and I have visited several businesses and residents in the city to review first hand the situation in neighborhoods and to spotlight problem properties. While there still remain several active areas, we have been able to focus resources in some of the more difficult areas so that we get additional positive results. The chief reminds citizens to place a call to the police when there is suspicious activity in the neighborhood or when police intervention is necessary to resolve disputes among neighbors.

An article in the paper on June 5 reported the increase in violent crime in large cities along with the decrease in total violent crime in several smaller cities. The report rightly notes that the homicide rate in Reading fell from 24 in 2005 to 8 in 2006. But the number of people shot actually rose from 48 in 2005 to 67 in 2006. Over the past three weeks, there have been a number of shootings reported, shots were fired on city streets, victims have been quickly transported to hospitals and doctors have saved lives.

The shootings are being done with handguns, handguns that when used by criminals kill and maim people and terrorize neighborhoods. I applaud the group that has published billboards to stop the shootings and to report illegal guns. We all need to do more on education and enforcement, not only to protect innocent people from this wanton behavior, but also to protect our law enforcement officers who are working to keep our streets safe.

Congratulations to the graduates of the Reading Police Academy which I attended along with Linda Kelleher. We had the honor to swear in two new officers to the force, Jason Freeman and David Lehman who have already begun work with the RPD. Welcome to the Reading Police Department.


City Activities


The Commerce Bank Triple Crown of Bike racing, Pro-Cycle Tour, was a huge success again for the second year in the city of Reading. We estimated that about 15,000 watched along the race course. I want to thank all who participated in the planning and execution of the event, all the volunteers who helped along the way to help control intersections, the vendors, and WEEU radio led by the General Manager Dave Kline who arranged for six points of direct broadcast, and the Reading Eagle Company which provided on-line coverage.

I also want to thank city staff, the police for all the help with traffic, public works for an outstanding job of cleaning the course, and Cindy Kaufman our events coordinator working to tie it all together. When we work together as a community, it is amazing the things we can do.

Events like this bring people to the city from all over the country, and the event was web cast all over the world. We need to showcase the city every chance we get as in the long run, the image of the city as a great place to live, work and raise families, will be greatly enhanced.

The Miller Center at Reading Area Community College has opened to give us a preview of the one of the finest performing arts centers in the state of Pennsylvania. While the official grand opening ceremony is in September few months away, members of the Greater Reading community were afforded the opportunity to see a performance of a world class dance group in the world class facility last weekend. This theatre is a great asset to the community and is due to the generosity of Marlin and Ginger Miller. We thank them again for their help in the city.


Penns Commons and City Park

Construction of the new playground at City Park will be completed by the end of this month and we invite all the neighbors to come out and celebrate this great addition to the city recreation system. My thanks to Mike Zuber who really pulls this all together for us.

We met last week with member of the Penns Commons community along with the landscape architect team who will be doing the first phase of the master plan for city park. When sketches are available, we will brief city council and the rest of the Penns Commons group before beginning on the next phase of detailed design. A separate study is underway to renovate the pond at the bandshell. We asked the architect to also look at the traffic flow around the park and see if some improvements should be made to the access of the park.

In light of the vandalism of the benches that took place at City Park, we reviewed the cost to repair the extensive damage and decided to remove the rest of them. Our plan for the band shell concerts is to provide chair seating for each concert from the city inventory, and later on to see what can be done with a more permanent solution as the master plan is developed. Work also continues on the band shell to have it in good shape for the first bandshell concert.


Pagoda

The pagoda coffee shop is now open on Friday, Saturday and Sundays from 10am-4pm and we are attracting quite a good number of visitors. Light refreshments are available along with information on our city such as restaurants, arts and culture, sports and shopping, along with the history of the Pagoda. Following the report of the architects who are working on the design, we will have meetings at the Pagoda with city council and the public to get input as we prepare for the 100th anniversary of the Pagoda next year. Improvements suggested to be studied are better parking, refurbishing of the concrete steps to the picnic area below, landscaping and traffic calming by the Pagoda.

In response to a question about the view from the Pagoda, I am attaching a copy of a photo that was made many years ago showing the viewpoint from the Pagoda. We are advised by a local historian that the city was neglectful in letting the trees shroud the view over all these years. (attached copy of Pagoda viewpoint).

Parades

The Armed Forces Day parade and the Memorial Day parade fall within two weeks of each other. Turnout has become increasingly sparse, especially for the Memorial Day parade due to so many other municipal parades on the same day. I personally do not believe we give sufficient honor and respect to our military personnel with only a few people viewing the parade.

I would like to suggest that city council, the administration and parade organizers meet together to find appropriate ways to carry out the remembrances next year. Rather than a sparsely attended parade, perhaps a community educational event or series of events would be more appropriate. I would appreciate city council comments on this.
Lead Contamination at Bernhart Park

A couple of weeks ago, we held a meeting with EPA and Muhlenberg Township officials, federal, state and local elected officials including city council and the administration concerning lead contamination from Exide plant operations as it affects Bernhart Park.

The meeting was productive and we hope the spotlight on this problem will lead to a well defined plan, to be either accepted by or imposed upon Exide by EPA, to cleanup the area so we can again have unrestricted use of the lake and park.

Many members of council expressed their frustration, as did the administration that it has taken far too long to get to a resolution to this problem. A second meeting later this summer has been scheduled to review progress with EPA. I want to thank Councilman Waltman for conducting the meeting and for clearly laying out the history of the contamination by EXIDE of the area surrounding their plant north of the city.


Economic Development


Many of us had the opportunity to participate in the ground breaking last week for the new melt facility at Carpenter Technology which will employ over 100 people. Congratulations and welcome to the new CEO Anne Stevens who returns to her roots here in Reading after a distinguished career in the automobile industry. We are glad to have her back and we appreciate the confidence that she and her board of directors has in Reading to increase their investment in our city and to provide needed jobs.

This positive development is especially important in light of the Brookings Institution report at a recent presentation here in Reading showing that the city ranked 280 out of 302 in economic well being. Our unemployment rate over the last decade has averaged 9.2 percent at a time that Berks Co was 3.6 percent.

Jennifer Vey, the researcher from Brookings said that states need to look at their tax laws to help solve the structural deficit of cities like Reading, but that local leaders need to take an active role in revitalization. On a percentage basis, we lost more jobs than any other city in Pennsylvania over the study period.

We continue to dialog with existing companies like Hershey whom a delegation visited three weeks ago in Hershey. The recent announcement by ICI paints of potential reduction in work force will also have a negative impact and we plan to meet with representatives of ICI this week to explore options. I want to thank Senator O’Pake for reaching out to the Governors Action Team as well as the Berks Economic Partnership and Greater Berks Development Fund for offering to help find ways to reduce the economic impact on the city.


Miscellaneous

I had the opportunity earlier this month, to welcome the Pennsylvania Society of Professional Engineers to Reading for their statewide convention, the first one here in 50 years. We were glad to have them here, and I want to thank Rick Aulenbach, P.E. the principal of RPA Associates for organizing it and making sure they had a good convention in Reading.

Congratulations to the graduating class of Accelerated Degree Completion Program of Albright College for which I had the privilege to deliver the commencement address this past weekend.

It is a credit to all of them most of whom are in their careers already, to go back and finish college or to work on advanced degrees at the same time as working and raising families.

I want to thank Councilman Dennis Sterner who joined me at 10th and Penn Elementary School this month to induct three fifth grades into the mayors litter control team. 60 students participated and we provide with school with about a half dozen reach tools for the students to use to help keep the area free from litter.

Councilman Sterner spoke to the students and conveyed inspirational words to help them remember how important it is for them to help make the city cleaner.

I want to remind senior citizens that the applications for the 50% discount on the low income recycling rebate program are due June 15 (This coming Friday). Applicants can go to the city recycling office on the second floor of city hall, or call the Citizen Services Center at 1-877-PAREADING to receive an application. There are eligibility guidelines that the people at the services center can explain to you.

Thanks to council staff for organizing the reception June 3 for members of boards, authorities and commissions. It was very much appreciated by all who attended.

We are always looking for people to volunteer for open positions on the city committees. Please call the council office at 610-655-6204 for an application. Open positions are available by checking the city web site www.readingpa.gov

Crime Alert Berks County is offering rewards up to $5000 to report illegal dumping. We continue to have a problem with illegal dumping and we encourage citizens to call our Service Center or to contact Crime Alert at 1-877-373-9913