Office Of The Mayor
Thomas M. McMahon


PRESS RELEASE

For Immediate Release

For More Information:
Ginny Hand , 610-655-6234

CITY OF READING AND SUN RICH FRESH FOODS CONDUCT GROUNDBREAKING
CEREMONIES FOR NEW PLANT IN THE BUTTONWOOD GATEWAY

May 8, 2007: Mayor Tom McMahon of Reading, City Council and the members of the City Administration, Our City Reading, Incorporated, the Berks Economic Partnership and community and business leaders all gathered at the new site of Sun Rich Fresh Foods, Incorporated to officially break ground and welcome Sun Rich President and CEO Brian Tieszen and colleague and CFO Neville Israel to the community today.

The 43,000 square foot plant will eventually employ 240 new positions here in the City of Reading. Sun Rich Fresh Foods Inc. is a leading processor of high quality value-added fresh-cut fruit products, with state-of-the-art processing facilities strategically located in Vancouver, Los Angeles, and Toronto. Sun Rich prides itself on an excellent reputation for food safety, freshness and quality in the fresh-cut industry. Sun Rich President Brian Tieszen stated that “Sun Rich is excited to be part of the Reading and larger Berks county communities - Our values of excellence, service to all people, safety and entrepreneurial spirit align well with Reading’s revitalization plans and we look forward to hiring local people and supporting the local community.”

Mayor McMahon remarked “that it took many cooperative efforts to get to where we are standing today. Through the hard working efforts of the City team, the central cooperation of the Governor’s team and our state wide support with the core cooperation of the economic development community and the larger neighborhood-we are all here today to see the vision of the future for Reading. These jobs will be crucial for this neighborhood’s revival.”